Where Varsity Meets Velocity

About Us

VarVee, Inc. was created in 2008 to make it easier for high school coaches to collect, manage and distribute game information. Specifically, the company has developed cutting-edge tools for coaches in more sports than anyone else to manage schedules, scores and stats; more than 20 sports in total. VarVee is partnered with several state associations to organize the large amount of scoring and statistical data created every season by high school sports teams across the country, and distributes this information to relevant media outlets and to all of the other places and persons with an interest in the information. VarVee has had its greatest success at getting the most aggregation and the highest usage of any admin service in the states where it offers its services, and is currently developing “white label” social media solutions for the youth, club, tournament, camp and high school universe.

Management Team

Stephen Cunningham, CEO: Stephen is the father of 3 high school athletes, and the co-founder of two Internet companies; Ucopia Communications, a wireless networking service based in Paris, (www.ucopia.com), and Internet Gift Registries, the creators of the first online bridal registry service (sold in 2000 to Primedia, Inc., owners of Modern Bride magazine). He also was a co-founder of the Food Network, and worked in the cable television industry as a business development exec for other networks,  including the TCI-owned Cable Value Network (the predecessor to QVC), Time Warner, the Providence Journal Company and ValueVision, (Shop NBC). He is a graduate of Boston College and Columbia Law School.

Gary Dorfman, Chairman: Gary joined the company in 2010, while also maintaining his long-held position as President of Dorf Media, a New Jersey-based prep sports media service. Dorf Media, which was established in 1938 by his father and renowned sports columnist Sid Dorfman, and which has been under Gary’s management for more than 30 years, provides editorial production and oversight of the New Jersey preps program for Advance Publications and Advance Internet print and digital properties. The New Jersey preps coverage, under Gary’s leadership, has long been regarded as the most comprehensive and innovative in the nation. Gary’s extensive sports journalism credentials also include 22 years as a PGA Tour golf writer and columnist.

Mark Eagle, CTO: Mark has a long background in technology as a member of the executive team of various software companies for the last 20 years. As EVP of products and services at Columbine/JDS, he introduced systems into the broadcast marketplace for clients that include Star TV (Hong Kong), Media General, Cablevision, and many others. He has also architected e-commerce solutions in the broadcast industry between agencies, national sales reps and TV stations, and has extensive experience at managing programmers with start-ups, turnarounds and growing organizations. Mark leads the company's technology efforts. He is a graduate of RPI.

Jeffrey Vier, Digital Marketing and Sponsorship, Account Executive: Jeffrey works with clients to help them promote their brands and services to the high school universe. . In addition to connecting sponsors to VarVee's unique high school athlete community, Jeffrey manages B2B & development projects to enhance the VarVee tool and experience. He is a graduate of  Ramapo College of New Jersey, and a former high school athlete.  Beginning his career in national broadcast media buying in New York, Jeffrey has experience working on national sponsorships and brand integrations for some of the leading retail names in America.

Jeffrey “Sweet Lou” Luzadder, Chief Statistician, Coaches Liaison:  Jeff, a former preps star athlete and an avid sports statistician, has spent the last 30 years as high school basketball, baseball, volleyball and softball official. In 1973, while trying out as a pitcher with Cincinnati Red and Philadelphia Phillies, he was christened “Sweet Lou” for his “sweet” left-handed swing. Jeff was also involved for many years as a computer technologist and customer service representative in the health care industry and other business environments.

 

Board of Advisors

These are industry leaders who have provided guidance and direction to the development process. We are indebted and grateful to them.

  • Jon Barocas, President and Founder, BieMedia; Head Coach, Denver East High School Lacrosse
  • Glen Friedman, Founder, Ideas and Solutions
  • Mike Goyden, Head Coach, Liberty High School Boys and Girls Soccer
  • Brad Greenwald, Entrepreneur
  • Tom Cotner, Entrepreneur
  • Mike Kerans, Consultant, Media
  • Scott Yates, AD, Kent Denver School

If you have any comments or questions about VarVee, please contact us at comments@varvee.com.